About the Book
Audi was inspired to write “Digital Entrepreneurship” after interviewing entrepreneurs and experts in the field of economics, law, and medicine on his channel, Audi’s Podcast, on Youtube. Since millions of MSMEs in Indonesia are struggling during this pandemic, Audi strives to raise awareness of the importance of digital marketing. Through his podcast and book, Audi hopes entrepreneurs digitize their businesses, bounce back, and promote a more digital economy.
Chapter Summaries
Chapter 1
In the introduction, you will learn the detrimental effects of the pandemic on the Indonesian economy, from the business and economic side to the health and wellbeing of people. This chapter also helps you understand the book’s objectives, the scope of discussion, contents, and how data were collected and analyzed.